Circuit House

Circuit House, co-founded by Xiaomi India's former CBO Raghu Reddy and Flipkart's ex-Senior Director Kailash Sankaranarayanan, is a new breed of Indian consumer electronics company. They're dedicated to solving a growing problem: a market where competition on price alone is resulting in saturation with products lacking differentiation.

The Indian consumer electronics market, valued at about USD 80 billion in 2023 and projected to grow at a CAGR of ~7% from 2023 to 2030, presents a significant opportunity. Currently, the market suffers from a lack of innovation, with outdated hardware and software leading to poor performance and customer dissatisfaction. This leaves Circuit House with a significant opportunity to address this gap and build the next-generation consumer tech company, offering cutting-edge products to today’s modern, aspiring Indian consumer.